There are many reasons a company may opt for a strategic
reassessment of their brand and its communications, including:
- A new CEO, CMO, division head, or brand manager
appointment
- A CEO’s sense that the company is not being fairly valued by
investors
- An acquisition, a divestiture/spin-off, an IPO, or start-up
business opportunity
- A sense that competitors’ brands are stronger, but no
understanding of why
- A business strategy that calls for success in new
customer/geographic markets against a new set of competitors
- A review of marketing spend effectiveness across a portfolio,
or an advertising account review
- Growing channel conflict between brands in a portfolio
- Erosion of market share or margins
- A major competitor’s branding initiative, or partnering deals
involving co-branding.
If you are faced with these, or myriad similar issues, we would
be delighted to meet with you.