Getting Your Brand “Shovel Ready” for the American
Recovery and Reinvestment Program
Denis Riney, Chief Marketer, February 3, 2009
Dial Eco-Smart Pouches Refill Store Shelves
Quote from Bill Engler on BrandWeek.com, February 2, 2009
Good
Design is Serious Business
Jack Vogler, Chief Marketer, June 25, 2007
Marketing Magic
Inspired by P.T. Barnum
Bill Engler, MarketingProfs, May 23 2006
Making
Your Branding Initiative Soar from the Inside Out
Hampton Bridwell, Chief Marketer, March 31, 2006
The Keys to Revitalizing a Mature Brand
Hampton Bridwell, Chief Marketer, March 3, 2006
Getting Your CEO to Buy In to Branding
Hampton Bridwell, Chief Marketer, January, 26, 2006
Managing brand performance: Optional investment or strategic
necessity?
James Cerruti