In setting the standard for brand valuations over the past decade,
Brand Finance has developed the most robust platform and
methodologies for appraising corporate and product brands – as well
as other intangible assets.
In addition to valuation, Brand Finance continues to advance the
ability for marketers to drive heightened performance in their
branding and marketing efforts. To successfully guide clients
through our process, we’ve developed a comprehensive set of
methodologies.
Each engagement begins by defining objectives and then moves
sequentially through the project with research, financial analysis,
modeling, data integration, strategy development, reporting of
recommendations and implementation of tools to measure sucess.
At Brand Finance, we custom-design our methodologies to better
fit the unique needs of clients and the customers that they
serve:
- Valuing intangible assets as components of your Business
Enterprise Value, and carry our rigorous market and comparable
analysis to support assumptions
- Matching the basis and methods for each valuation to its
purpose and the reporting jurisdictions
- Integrating knowledge of marketing, licensing and brand
transactions through our global network
- Working closely with your controllers, auditors, tax advisers
and lawyers