Case Study Archives: IBM eServer

Leveraging Ogilvy and Mather’s well-known e-business campaign, BrandLogic helped IBM introduce its new eServer sub-brand. Because of the complexity of a roll out of this scale (the product was announced in numerous countries and languages) the work ranged from creating the new eServer” logo font for both print and the Web, to producing graphic, editorial and name-usage guidelines, to actually implementing much of the new brand by producing numerous print and electronic marketing pieces.