Case Studies Archives

Client experience of BrandLogic or its principals*.

Acceris

• Acceris: A bold new name in telecom

Affinity Group

• Brand strategy and identity: Recreation in motion
  
  

Aldrich Museum

• Making (Art) History

Alliance Data Services

• Alliance Data Services chooses BrandAudit

Art Institutes

• The International Culinary School at the Art Institutes

Atkins

• Package Research/Strategy for Atkins Consumer Products

Avon

• Bringing the CEO's message to life

Bausch & Lomb

• Bausch & Lomb chooses Brand Ensemble

Becton Dickinson

• Becton Dickinson Annuals: A Theme Continuum of Growth and Innovation
• A Report on Responsibility
• Celebrating the History of a Brand

BrandLogic

• Timeline of 25 years of annual reports
• 25 years of corporate magazines
• Designers speak about their logo designs
• Forms simplification
• Web admin tools

CareerSpace

• CareerSpace

Chevron

• Chevron Brand Center Wins iNova Gold and Grand Awards

DTS

• DTS: Refreshing the audio technology leader

Engelhard

• Engelhard Advertising: Where Do You Look for Inspiration?
• A new vision from a world-leading company
• Analyst event: branding an environment

FIRST

• FIRST for science leadership

Founders College

• Branding a new college
  

Guideposts

• Building an Online Community

IBM

• Transition to Linux
• IBM eServer
• Branding HotMedia
• Simply Speaking
• Proving Thought Leadership
• IBM's First Global Collateral Program
• Reaching Business Partners in 60 Countries
• Global Editorial Guidelines
• Building Customer Relationships: Siebel/IBM Alliance Literature System
• Template-Based Collateral
• Sales Enablement Tools
• Image Library and Templates Provide Simple System
• "We Know... They Know"
• IBM Profiler
• Using Identity as cost-saving tool
• Timeline: 25 years of work with IBM
• IBM highlights leadership in innovation with new magazine

learning.com

• New identity reflects an innovative approach to instruction and curriculum

MONY

• MONY Annual Reports: Print and Online

Other

• Signage implementation
• Private Banking on the Web
• Setting Expectations
• Preventing Brand Dilution with Business at the Speed of Light
• Supporting the Arts
• A Fresh Look at the Financial Portal

Pentegra

• Changing FIRF and FITP Into a Memorable Brand

Pepsi

• Pepsi Winning Edge
• Pepsi PBG and US Army

Rockwell Collins

• Rockwell Collins

Siemens

• Simplifying Siemens Identity

Stepping Stones

• Stepping Stones

St. John's University

• High-Impact, Low Cost
• St. John's University: Preserving a higher purpose
• Thousands of pictures at St. John's fingertips
• St. John's University Web

Texaco

• Integrating the Olympics into an Identity Program
• Creating Brand Champions

The Hartford

• The Hartford: Seamless brand communications
• Community Relations Report

Travelers

• Travelers: The Umbrella Comes Home

Wyeth

• American Home Products becomes Wyeth

Xerox

• Branding and Technology Combine to Create Xerox Extranet