Spurs brand guidelines usage
Bausch & Lomb, a multibillion-dollar eye health corporation
with nearly 14,000 employees worldwide, had completed a major brand
refresh, but users found the online guidelines documentation
difficult to navigate.
Bausch & Lomb enlisted BrandLogic to devise a user-centric
approach that would engage employees and be easy to administer. The
BrandLogic team completely redesigned the intranet user interface,
and simplified the presentation of guidelines and identity
assets.
The new site utilizes BrandLogic’s Brand Ensemble™ platform, an
innovative, .NET-based content delivery system solution that
includes robust content management, automated e-mail notification,
download management, and a relational structure for linking
frequently asked questions and gallery examples to specific
applications.
The new site enables Bausch & Lomb employees and vendors to
access critical guidance they previously hadn’t known existed. The
redesigned site uses proven techniques to deliver timely
communication, build community, ease content management, and track
asset usage.
Since deployment, Bausch & Lomb managers have taken firm
control of the brand site. They are rapidly establishing a robust
global employee and agency community to more closely manage and
build the brand.