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Our thoughts on all things brand related.

Stop worrying and embrace the long scroll

By Ernie Bello 

You can't help wondering, won't there be too much information on one page? How will my customers know to scroll down to see what I need to show them? Here’s why a long scrolling page might work for the story that you want to tell.

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Empathy: the key to a meaningful customer experience

By Larry Roth 

Spanning across all cultures, religions, and communities, there is some variant of the one axiom I remember from my childhood above all others--the golden rule--"do unto others as you would have them do unto you". The customer experience way of saying this is: "Putting yourself in the customer's place, what would you expect?" I see it as one word: "Empathy."

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Decrease friction for a better Customer Experience

By Larry Roth 

In business, there are also barriers that can cause friction that can prevent a customer from completing a task—whether it’s a long wait on a phone call or a complicated purchase process. Removing resistance and conflict from your customer touch points can greatly enhance a positive experience.

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